MKT 543 Market Demand and Sales Forecasting

Units: 3
Terms Offered: Sp

New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
Prerequisite: GSBA 509 or GSBA 528 or GSBA 506b or GSBA 524 or GSBA 545 or GSBA 546
Instruction Mode: Lecture
Grading Option: Letter