MKT 556 Digital Marketing Strategy

Units: 3
Terms Offered: FaSp

Develop strategy for digital marketing using existing and emerging tools and technologies; analyze various tactics, including search, display, video, social media, e-commerce, and influencers.
Prerequisite: GSBA 509 or GSBA 528 or GSBA 506b or GSBA 524 or GSBA 545 or GSBA 546
Instruction Mode: Lecture
Grading Option: Letter