MKT 616 Consumer Behavior Theory and Research

Units: 3
Terms Offered: FaSp

Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption.
Registration Restriction: Open only to doctoral students
Duplicates Credit in former MKT 602 and former MKT 612a
Instruction Mode: Lecture
Grading Option: Letter