Oct 01, 2024  
USC Catalogue 2024-2025 
    
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USC Catalogue 2024-2025
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PR 351a Multichannel Strategy and Content Creation

Units: 4
Terms Offered: FaSp
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
Prerequisite: PR 209  and PR 250 
Registration Restriction: Open only to Public Relations and Advertising (PRA) and Public Relations (PREL) majors
Duplicates Credit in former JOUR 351a
Instruction Mode: Lecture
Grading Option: Letter


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