Dec 27, 2024  
USC Catalogue 2024-2025 
    
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USC Catalogue 2024-2025
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PR 450 Building Integrated Campaigns

Units: 4
Terms Offered: FaSp
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
Prerequisite: PR 351b  and PR 463 
Registration Restriction: Open only to Public Relations and Advertising (PRA) and Public Relations (PREL) majors
Duplicates Credit in former JOUR 450
Instruction Mode: Lecture
Grading Option: Letter


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