Dec 27, 2024  
USC Catalogue 2024-2025 
    
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USC Catalogue 2024-2025
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PR 431 Integrated Media Planning and Buying

Units: 4
Fundamentals of media planning and buying across traditional and new media; how each media channel works independently and as part of an integrated media plan.
Prerequisite: PR 340 
Instruction Mode: Lecture
Grading Option: Letter


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