Jan 06, 2025  
USC Catalogue 2024-2025 
    
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USC Catalogue 2024-2025
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MKT 488 Marketing Capstone: From Strategy to Execution

Units: 4
Terms Offered: FaSpSm
Apply knowledge of marketing to various case studies. Understand challenging decisions marketers must make and offer recommendations after thorough analysis. Recommended during student’s senior year.
Prerequisite: BUAD 307 
Registration Restriction: Open only to Juniors and Seniors
Duplicates Credit in former MKT 440
Instruction Mode: Lecture
Grading Option: Letter


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