Jan 21, 2025  
USC Catalogue 2024-2025 
    
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USC Catalogue 2024-2025
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MKT 401 Marketing Research for Consumer Insights

Units: 4
Terms Offered: FaSp
Develop hands-on marketing research skills to actively collect data that informs marketing decisions. Emphasis on the effective application of different methods and data to improve decisions.
Duplicates Credit in the former MKT 470
Instruction Mode: Lecture
Grading Option: Letter


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