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Dec 03, 2024
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USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]
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MKT 405 Advertising and Promotion Management Units: 4 Terms Offered: FaSpSm Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or MKT 385x Instruction Mode: Lecture Grading Option: Letter
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