Apr 01, 2025  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

MKT 385x Marketing of Creative Disruption and Innovation

Units: 4
Terms Offered: Fa
Learn to use fundamental principles of marketing, branding, and consumer behavior to successfully market disruptively innovative products including goods, services, and ideas.
Duplicates Credit in BUAD 307.
Instruction Mode: Lecture
Grading Option: Letter

Crosslisted as ACAD-385