Mar 28, 2024  
USC Catalogue 2018-2019 
    
USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

PR 463 Strategic Public Relations Research, Analysis and Insights

Units: 4
Terms Offered: FaSp
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
Prerequisite: PR 351a  or JOUR 351a [Inactive] 
Duplicates Credit in former JOUR 463
Instruction Mode: Lecture
Grading Option: Letter