Nov 25, 2024  
USC Catalogue 2018-2019 
    
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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

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BPMK 503 Biopharmaceutical Advertising and Communication

Units: 3
Terms Offered: Fa
Understand product positioning, timing and market opportunities. Key message development and communication pathways, budgets, quantitative measures for Grab and Growth! Integrated launch and market planning.
Instruction Mode: Lecture
Grading Option: Letter


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