A minor in Product Design offers USC students a deep understanding of the design process leading to the creation of consumer goods and services, including the fundamentals of design thinking and human-centered design as they relate to successful ideation and implementation. Students will learn the method by which product design decisions are made through study and application of acquired knowledge and skills in the areas of user research, market opportunity, consumer insights, competitive analysis, ideation, 3D form development, production methodologies, branding, packaging, marketing, and distribution. Course work will focus on the process of refining not only a physical object’s function and aesthetic qualities, but also determining if it is solving a problem, how it is solving that problem better than the competition, and whether or not it is a problem worth solving at all.
Additional electives, including in other schools at USC, will be considered through student advisement.
Information on how to apply for the minor can be found at: iovine-young.usc.edu.