Feb 29, 2024  
USC Catalogue 2016-2017 
USC Catalogue 2016-2017 [ARCHIVED CATALOGUE]

Marketing (MS)

The Master of Science in Marketing provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world.

Admission Requirements

Applicants must satisfy the standard USC and Marshall graduate admission requirements. At least two years of full-time work experience is preferred. GMAT or GRE scores are required. The GMAT is preferred. International applicants who did not spend four years completing a bachelor’s degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores.

Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also.

Application Procedure

Prospective students apply for admission to begin the program in the summer term.

Applications are submitted online through the Marshall School of Business application Website at app.applyyourself.com/?id=USC-MBA. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website.

A complete application includes the online application form, test scores, an essay, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC.

For additional information, visit marshall.usc.edu/MSMkt.

Degree Requirements

The Master of Science in Marketing requires 30 units including 18 units of required course work and 12 units of electives with a GPA of at least 3.0 for all units applied to the degree. The program may be completed on a full-time or part-time basis.

Students who have taken (at USC or elsewhere) a master’s-level introductory marketing course and/or a master’s-level statistics course prior to application may petition to waive out of the duplicate required courses, reducing the total number of units required to earn the degree to as few as 24. Waivers must be requested in an attachment to the application for admission. If approved, waivers will be documented in the offer of admission.


* Must be taken in the first term/semester or prior to admission.
** Must be taken in the final term/semester.

Electives: Complete 12 Units From the Following: