Product Design Minor

A minor in Product Design offers USC students a deep understanding of the design process leading to the creation of consumer goods and services, including the fundamentals of design thinking and human-centered design as they relate to successful ideation and implementation. Students will learn the method by which conclusions are made through study and application of acquired knowledge and skills in the areas of user research, market opportunity, consumer insights, competitive analysis, ideation, 3D form development, production methodologies, branding, packaging, marketing, and distribution. Course work will focus on the process by which decisions are made regarding not only a physical object’s function and aesthetic qualities, but also if it is solving a problem, how it is solving that problem better than the competition, and whether or not it is a problem worth solving in the first place.

Information on how to apply for the minor can be found at:

iovine-young.usc.edu