Jan 14, 2025  
USC Catalogue 2024-2025 
    
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USC Catalogue 2024-2025
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PR 427 Structured Inquiry in Public Relations and Advertising

Units: 4
Apply contemporary research methods to create actionable insights for integrated, multi-channel communication campaigns, including social media monitoring, measurement and evaluation.
Prerequisite: PR 351a 
Registration Restriction: Open only to Public Relations and Advertising (PRA) and Public Relations (PREL) majors
Instruction Mode: Lecture
Grading Option: Letter


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