Media Economics and Entrepreneurship Minor

This 24-unit minor equips students with the skills and critical framework to navigate the innovation waves sweeping across the media industry. The interdisciplinary curriculum, which includes courses from Communication, Journalism, and Entrepreneurship, promotes an understanding of the key economic forces that are reshaping television, film, music, gaming, online creativity and news. The program emphasizes digitalization and solving business problems amid uncertainty. Above all, it prepares students to embrace the exciting changes that are reshaping the media landscape. Requirements for admission are a minimum 3.0 GPA and completion of a minimum of 32 units (sophomore standing). The 3.0 GPA is a minimum standard and does not guarantee admission.