Media Economics and Entrepreneurship Minor

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This 24-unit minor equips students with the skills and critical framework to navigate the ongoing transformation sweeping the media industry. The interdisciplinary curriculum, which includes courses from Communication, Journalism and Entrepreneurship, promotes an understanding of the key economics forces that are reshaping television, film, music and news. The program emphasizes innovation and problem solving. Above all, it prepares students to embrace the exciting changes that are reshaping the media landscape.

Required Core Courses (8 Units)

BAEP 450 Fundamentals of Entrepreneurship Units: 4 or
BAEP 451 The Management of New Enterprises Units: 4
COMM 209 Communication and Media Economics Units: 4

Elective Courses (16 Units)

4 units must be in BAEP:

BAEP 452 Feasibility Analysis Units: 4 *
BAEP 454 Venture Initiation: Launching and Scaling Your Startup Units: 4 **
BAEP 460 Seminar in Entrepreneurship Units: 2
BAEP 465 Digital Playbook for Entrepreneurs: Creating a Tech Startup Units: 2
BAEP 470 The Entrepreneurial Mindset — Taking the Leap Units: 2
BAEP 475 Entertainment Entrepreneurship Units: 2

Note:

*Prerequisite: BAEP 450 or BAEP 451

**Prerequisite: BAEP 452

4-8 units must be in COMM:

COMM 306 Innovation, Entertainment, and the Arts Units: 4
COMM 345 Social and Economic Implications of Communication Technologies Units: 4
COMM 427 Topics in Media Economics, Law and Policy Units: 4
COMM 429 The Internet, Economy, and Society Units: 4
COMM 430 Global Entertainment Units: 4
COMM 431 Global Strategy for the Communications Industry Units: 4
COMM 454 Media, Money, and Society Units: 4
COMM 465m Gender in Media Industries and Products Units: 4

4-8 units must be in JOUR or PR:

JOUR 380 Sports, Business and Media in Today’s Society Units: 4
JOUR 381 Entertainment, Business and Media in Today’s Society Units: 4
JOUR 469 Money, Markets and Media Units: 4
JOUR 472 Strategies for Monetizing New Media Units: 4
PR 428 Social, Legal and Ethical Foundations of Public Relations Units: 4 *
PR 429 Business and Economic Foundations of Public Relations Units: 4 **
PR 450 Advanced Strategic Public Relations Units: 4 ***
PR 491 Transmedia, New Media and Strategic Public Relations Units: 4
PR 492 Personal Branding Units: 4

Note:

*Prerequisite: PR 250

**Prerequisite: PR 351a

***Prerequisite: PR 351b and PR 463

Media Economics and Entrepreneurship Minor

Required Core Courses (8 Units)

Elective Courses (16 Units)

4 units must be in BAEP:

Note:

4-8 units must be in COMM:

4-8 units must be in JOUR or PR:

Note:

Total units: 24