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USC Catalogue 2018-2019 [ARCHIVED CATALOGUE]

Courses of Instruction

The terms indicated are expected but are not guaranteed. For the courses offered during any given term, consult the Schedule of Classes.
 

Medical Sciences (500)
  

  • MEDS 557 Clinical Medicine and Healthcare Dynamics in Denmark

    Units: 2
    Terms Offered: SpSm
    Two-week course that provides a venue for careful examination and assessment of the economic, social, political, and specific health issues currently faced by countries in the European Region.
    Registration Restriction: Open only to Global Medicine majors.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 558 Clinical Medicine and Translational Research in Argentina

    Units: 2
    Terms Offered: SpSm
    Two week in-depth course examining and assessing the economic, social, political and unique health issues faced by the Latin- American Region especially Argentina.
    Registration Restriction: Open only to Global Medicine majors.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 559 Clinical Medicine and Healthcare Determinants in China

    Units: 2
    Terms Offered: SpSm
    A two-week intensive course abroad in Shanghai, China, focused on understanding clinical realities of Chinese medicine, health determinants and healthcare delivery.
    Recommended Preparation: MEDS 500 , MEDS 501 , MEDS 515 , MEDS 535 .
    Registration Restriction: Open only to Global Medicine majors.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 560 Innovating in Healthcare in Malaysia

    Units: 2
    Terms Offered: Sm
    Two-week study abroad course in Malaysia that examines the capacity of local communities to address health needs and to address health priorities with innovation.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 561 Global Healthcare Development and Practices in Nepal

    Units: 2
    Terms Offered: Sm
    Two-week course providing a multi-faceted understanding of the delivery of essential services to underserved populations, particularly women and children, in the challenging Nepalese healthcare landscape.
    Recommended Preparation: MEDS 500 , MEDS 501 , MEDS 513 , MEDS 518 .
    Registration Restriction: Open only to Global Medicine majors.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 562 Healthcare in Thailand

    Units: 2
    Terms Offered: Sm
    Two-week course that provides students opportunities to analyze and gain exposure to public health and health systems infrastructure in Thailand.
    Recommended Preparation: MEDS 500 , MEDS 501 , MEDS 515 , MEDS 535 .
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 563 Global Healthcare Development and Social Justice in Italy

    Units: 2
    Terms Offered: Sm
    A two-week course analyzing global healthcare access and delivery through the lens of development economics, social justice, health advocacy, and Italian medical history and research.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 564 Health Behavior and Healthcare in Germany

    Units: 2
    Terms Offered: Sm
    Two-week course that exposes students to public health and health systems infrastructure in Germany and Switzerland, including analysis of health behaviors.
    Recommended Preparation: MEDS 500 , MEDS 501 , MEDS 515 , MEDS 535 .
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 566 Healthcare in Fiji

    Units: 2
    Two-week study abroad course in Fiji that examines the public health and healthcare systems of Fiji and its neighbors.
    Recommended Preparation: MEDS 500   and MEDS 501  and MEDS 515   and MEDS 535  
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 567 Global Nutrition

    Units: 2
    A systematic survey of basic and clinical nutrition that provides an overview of critical public health-nutrition issues in both the developing world and industrial society.
    Recommended Preparation: general chemistry, biological chemistry, and/or physiology
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 568 Global Issues: Aging

    Units: 2
    Terms Offered: FaSpSm
    Examination of medical issues in aging through a nation-specific survey of how various countries treat the elderly in health policy and healthcare.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 569 Interdisciplinary Medical Literature Evaluation

    Units: 2
    Terms Offered: FaSpSm
    Focus on the importance of evidence-based practice in healthcare. Development of critical thinking and analysis of scientific literature to enable the identification and appropriate implementation of medical, cultural, and ethical interventions in healthcare, particularly through interdisciplinary collaboration.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 570 Introduction to Narrative Medicine

    Units: 2
    Terms Offered: FaSpSm
    Introduction to the field of narrative medicine. Examination of theoretical and literary texts and the practice of narrative and reflective writing to enhance narrative competency and gain an understanding of the role of narrative in people’s experiences with illness.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 571 Primary, Emergency, and Cancer Care in Urban Tanzania

    Units: 2
    Terms Offered: FaSpSm
    Two-week study abroad course investigating the spectrum of healthcare, from basic primary care, through acute care, to specialty services, in urban Tanzania.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 572 Medicine in Film, Television, and the Media

    Units: 2
    Terms Offered: Sm
    Introduction to the role that film, television, and the media play in shaping public perceptions of health, including strategies to reach populations with medical insight in non-traditional ways.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 573 Global Health Entrepreneurship - Ideas into Innovations

    Units: 2
    Terms Offered: Sm
    Fundamentals of entrepreneurship applied to global health issues and programming including: idea conception, marketing, global health ethics, and other components related to business start-ups.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 574 Rural Health in South Africa

    Units: 2
    Terms Offered: FaSpSm
    Two-week study abroad course exploring the complexities of the delivery of health care in rural South Africa.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 575 Introduction to Healthcare in Resource-Limited Settings

    Units: 2
    Terms Offered: FaSpSm
    Introduction to tactics, tools, and directives commonly used in global health crises and resource-poor settings with an emphasis on strategic thinking and planning to enable situation-specific solutions to be implemented.
    Recommended Preparation: MEDS 500  or MEDS 501 
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 576 Maternal and Child Health in South Africa

    Units: 2
    Terms Offered: FaSpSm
    Examination of country-specific factors affecting pregnancy, pre-natal care, and childbirth in South Africa, with analysis of factors contributing to health inequality and methods to mitigate healthcare challenges.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 577 Global Palliative Care

    Units: 2
    Terms Offered: FaSpSm
    Exploration of the provision of palliative care and analysis of factors affecting the increased burden of palliative care provision facing developing regions of the world.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 578 International Travel and Illness Prevention

    Units: 2
    Terms Offered: FaSpSm
    Instruction in the prevention, identification, and treatment of common illnesses encountered in international travel. Includes instruction in basic health screening procedures and screening tool usage.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 580 Interprofessional Team Dynamics in Healthcare

    Units: 4
    Terms Offered: FaSpSm
    Examination of typical composition and function of interprofessional healthcare teams. Exploration of roles of team members and purview of care issues and common challenges, including medication management, inpatient/outpatient decision making, and care plan implementation.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 581 Case Studies in Interprofessional Healthcare

    Units: 4
    Terms Offered: FaSpSm
    Survey of the specific roles each member of an interprofessional health team plays in the provision of care, based on their professional training. Application of diverse health professional expertise to case studies in healthcare.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MEDS 590 Directed Research

    Units: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
    Max Units: 12.0
    Terms Offered: FaSpSm
    Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department.
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MEDS 597a Health Technology Internship

    Units: 1
    Terms Offered: FaSpSm
    Internship course on the use of new technology based on sensors and wireless communications to the healthcare industry.
    Registration Restriction: Only open to M.S., Electrical Engineering (Wireless Health Technology) students.
    Instruction Mode: Lecture
    Grading Option: In-progress to Credit/No Credit

  

  • MEDS 597b Health Technology Internship

    Units: 1
    Terms Offered: FaSpSm
    Internship course on the use of new technology based on sensors and wireless communications to the healthcare industry. Continues material from GM 597a.
    Registration Restriction: Only open to M.S., Electrical Engineering (Wireless Health Technology) students.
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MEDS 599 Special Topics

    Units: 2, 3, 4
    Max Units: 8.0
    Terms Offered: FaSpSm
    Lecture and discussion focused on specific topics within global medicine. Course topic will vary from semester to semester.
    Instruction Mode: Lecture
    Grading Option: Letter


Molecular Microbiology and Immunology
  

  • MICB 500L Introductory Medical Microbiology

    Units: 4
    Terms Offered: Irregular
    A survey of microorganisms which cause human infectious diseases including mechanisms of pathogenesis, principles of antibiotic usage, pertinent microbial genetics; lectures, laboratories and demonstrations.
    Prerequisite: one year general biology, one semester biochemistry.
    Instruction Mode: Lecture, Lab Required
    Grading Option: Letter

  

  • MICB 501 Introduction to Immunology

    Units: 1
    Terms Offered: Irregular
    Basic introduction into molecular, cellular, and clinical immunology for second year medical students and graduate students in Microbiology.
    Duplicates Credit in BISC 450.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MICB 502 Molecular and Cellular Immunology

    Units: 2
    Max Units: 8.0
    Terms Offered: Fa
    Specific topics to be scheduled on a yearly and rotating basis.
    Prerequisite: MICB 501 .
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MICB 503 Current Topics in Immunology

    Units: 1
    Max Units: 8.0
    Terms Offered: Irregular
    Discussion forum on the diverse areas of research which constitute modern immunology.
    Prerequisite: MICB 501 .
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MICB 504 Molecular Biology of Cancer

    Units: 4
    Terms Offered: Sp
    (Enroll in INTD 504 )
  

  • MICB 522 Infection and Host Responses

    Units: 4
    Terms Offered: Sp
    (Enroll in INTD 522 )
  

  • MICB 531 Cell Biology

    Units: 4
    (Enroll in INTD 531 )
  

  • MICB 542 Animal Virology

    Units: 2
    Max Units: 6.0
    Terms Offered: Irregular
    Virus structure and chemistry; virus-cell interactions; aspects of virus genetics; molecular biology; pathogenesis, immunology, and evolution of viral infections.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MICB 549 Student Seminar Series

    Units: 1
    Max Units: 8.0
    Terms Offered: FaSp
    Microbiology students will present research seminars describing their thesis progress.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MICB 550 Microbial Pathogenesis

    Units: 2
    Terms Offered: Irregular
    Critical discussion of recent developments in pathogenesis of select microbial, viral and parasitic agents with particular emphasis on molecular factors and their synergistic (antagonistic) actions.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MICB 551 Prokaryotic Molecular Genetics

    Units: 4
    Terms Offered: Sp
    Macromolecular processes and their regulation in prokaryotes; DNA replication, transcription, and post-transcriptional events in general and as related to operons, phage biology, and eukaryotic organelles.
    Instruction Mode: Lecture
    Grading Option: Letter

    Crosslisted as BIOC-551
  

  • MICB 560 Recent Advances in Microbiology

    Units: 1
    Max Units: 6.0
    Terms Offered: Irregular
    Intensive examination of selected topics in microbiology. Student presentations and critiques. Required for all graduate students.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MICB 561 Molecular Biology

    Units: 4
    Terms Offered: Fa
    (Enroll in INTD 561 )
  

  • MICB 570 Microbiology Research Seminar

    Units: 1
    Max Units: 10.0
    Terms Offered: FaSpSm
    Critical discussion of current research topics. Students present published and unpublished research results for discussion and critique.
    Prerequisite: current enrollment in Microbiology PhD program.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MICB 571 Biochemistry

    Units: 4
    Terms Offered: Fa
    (Enroll in INTD 571 )
  

  • MICB 572 Systems Physiology and Disease I

    Units: 4
    Terms Offered: Fa
    (Enroll in INTD 572 )
  

  • MICB 573 Systems Physiology and Disease II

    Units: 4
    Terms Offered: Sp
    (Enroll in INTD 573 )
  

  • MICB 590 Directed Research

    Units: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
    Terms Offered: FaSpSm
    Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department.
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MICB 594a Master’s Thesis

    Units: 2
    Terms Offered: FaSpSm
    Credit on acceptance of thesis.
    Instruction Mode: Lecture
    Grading Option: In-progress to Credit/No Credit

  

  • MICB 594b Master’s Thesis

    Units: 2
    Terms Offered: FaSpSm
    Credit on acceptance of thesis.
    Instruction Mode: Lecture
    Grading Option: In-progress to Credit/No Credit

  

  • MICB 594z Master’s Thesis

    Units: 0
    Terms Offered: FaSpSm
    Credit on acceptance of thesis.
    Instruction Mode: Lecture
    Grading Option: In-progress to Credit/No Credit

  

  • MICB 596 Internship for Curricular Practical Training

    Units: 1, 2, 3
    Max Units: 03
    Part-time or full-time, practical work experience in the student’s field of study. The internship must be located at an off-campus facility. Students are individually supervised by faculty. May not be taken until the student has completed at least one semester of enrollment in the graduate program with a cumulative 3.0 GPA.
    Registration Restriction: Open only to graduate students
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MICB 790 Research

    Units: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
    Terms Offered: FaSpSm
    Research leading to the doctorate. Maximum units which may be applied to the degree to be determined by the department.
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MICB 794a Doctoral Dissertation

    Units: 2
    Terms Offered: FaSpSm
    Credit on acceptance of dissertation.
    Instruction Mode: Lecture
    Grading Option: In-progress to Credit/No Credit

  

  • MICB 794b Doctoral Dissertation

    Units: 2
    Terms Offered: FaSpSm
    Credit on acceptance of dissertation.
    Instruction Mode: Lecture
    Grading Option: In-progress to Credit/No Credit

  

  • MICB 794c Doctoral Dissertation

    Units: 2
    Terms Offered: FaSpSm
    Credit on acceptance of dissertation.
    Instruction Mode: Lecture
    Grading Option: In-progress to Credit/No Credit

  

  • MICB 794d Doctoral Dissertation

    Units: 2
    Terms Offered: FaSpSm
    Credit on acceptance of dissertation.
    Instruction Mode: Lecture
    Grading Option: In-progress to Credit/No Credit

  

  • MICB 794z Doctoral Dissertation

    Units: 0
    Terms Offered: FaSpSm
    Credit on acceptance of dissertation.
    Instruction Mode: Lecture
    Grading Option: In-progress to Credit/No Credit


Marketing
  

  • MKT 385x Marketing of Creative Disruption and Innovation

    Units: 4
    Terms Offered: Fa
    Learn to use fundamental principles of marketing, branding, and consumer behavior to successfully market disruptively innovative products including goods, services, and ideas.
    Duplicates Credit in BUAD 307.
    Instruction Mode: Lecture
    Grading Option: Letter

    Crosslisted as ACAD-385
  

  • MKT 402 Research Skills for Marketing Insights

    Units: 4
    Terms Offered: FaSp
    Creating and interpreting qualitative and quantitative research to gain insight into marketplace challenges, such as testing advertising, identifying new product opportunities, and understanding customer decisions.
    Prerequisite: BUAD 307  or MKT 385 x
    Recommended Preparation: BUAD 310  or COMM 301  or PSYC 274  or MATH 116  

     

    Duplicates Credit in the former MKT 470
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 405 Advertising and Promotion Management

    Units: 4
    Terms Offered: FaSpSm
    Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
    Prerequisite: BUAD 307  or COMM 200  or COMM 302  or MKT 385x  or PR 340  
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 406 Practicum in Advertising and Promotion Design

    Units: 4.0
    Terms Offered: Sp
    Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Work with a client organization on the design of an advertising/promotions campaign. Requires market research, creative design, implementation planning, and client presentation.
    Prerequisite: MKT 405  
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 410 Professional Selling

    Units: 4
    Terms Offered: FaSp
    Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option.
    Prerequisite: BUAD 307  or MKT 385 .
    Registration Restriction: Open only to sophomores, juniors and seniors.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 415 Sales Force Management

    Units: 4
    Terms Offered: FaSp
    Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and supervising salespeople.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 425 Marketing in a Digital World

    Units: 4
    Terms Offered: FaSp
    An introduction to the changing world of a connected consumer. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools.
    Prerequisite: BUAD 307  or MKT 385x 
    Registration Restriction: Open only to sophomore, junior and senior students
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 430 Retail Management

    Units: 4
    Terms Offered: Fa
    Introduction to the functions of retail management including location, buying, merchandise management, layout, pricing, and promotion; application of concepts to various retail institutions.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 440 Marketing Analysis and Strategy

    Units: 4
    Terms Offered: FaSp
    Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Recommended during student’s final semesters.
    Prerequisite: BUAD 307  or MKT 385 .
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 445 New Product Development and Branding

    Units: 4
    Terms Offered: FaSp
    This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed.
    Prerequisite: BUAD 307  or MKT 385 .
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 446L Practicum in New Product Development

    Units: 4
    Terms Offered: Sp
    Provides experience in a student managed product team. Work with R&D organization to design a new product or technology. Involves market research and implementation planning.
    Prerequisite: MKT 445 .
    Registration Restriction: Open only to juniors and seniors.
    Instruction Mode: Lecture, Lab Required
    Grading Option: Letter

  

  • MKT 450 Consumer Behavior and Marketing

    Units: 4
    Terms Offered: FaSp
    Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 461 Marketing Blockbuster Entertainment

    Units: 4
    Terms Offered: FaSp
    Examines the business of creating, marketing and managing massive entertainment franchises in movies and television with reference to video games and toys.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 463 Pricing Strategies

    Units: 4
    Examination of role of pricing decisions; innovative pricing theories; Internet and technology impact on pricing, price negotiations, customized pricing, price image and reference prices.
    Prerequisite: BUAD 307  or MKT 385 .
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 465 Global Marketing Management

    Units: 4
    Terms Offered: FaSp
    Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources.
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 499 Special Topics

    Units: 2, 3, 4, 5, 6, 7, 8
    Max Units: 8.0
    Terms Offered: FaSpSm
    Current developments in the field of Marketing; topics to be selected each semester.
    Prerequisite: BUAD 307  or MKT 385 .
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 512 Customer Insights and Analysis

    Units: 3
    Terms Offered: FaSp
    Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
    Prerequisite: GSBA 509  or the former GSBA 509a or GSBA 528  
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 525 Consumer Behavior

    Units: 3
    Terms Offered: FaSpSm
    Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior.
    Prerequisite: GSBA 509  or GSBA 528 
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 526 Advertising and Social Media Strategy

    Units: 3
    Terms Offered: FaSp
    Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
    Registration Restriction: Online registration open only to graduate business and accounting students
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 528 Sales Management: The Art and Science of Sales

    Units: 3
    Terms Offered: FaSp
    Emphasis on creating a sales strategy, planning and delivery of sales presentations, and techniques to persuade people to change their opinions in face-to-face meetings.
    Prerequisite: GSBA 509  or GSBA 528  
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 530 New Product Development

    Units: 3
    Terms Offered: FaSpSm
    Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
    Prerequisite: GSBA 509  or GSBA 528  
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 531 Services Marketing Strategy

    Units: 3
    Analysis and development of sound marketing strategies and an integrated service management plan for service organizations. Examination of best practices among leading service providers.
    Prerequisite: GSBA 509  or GSBA 528 
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 533 Branding Strategy

    Units: 1.5, 3
    Terms Offered: FaSpSm
    Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development.
    Prerequisite: GSBA 509  or GSBA 528 
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 534 Retail Strategy

    Units: 3
    Terms Offered: FaSp
    Frameworks for analysis of retail strategy and functions of a retail firm, including buying, merchandise management, pricing, promotion, and visual merchandising; application of concepts through case studies and student projects.
    Prerequisite: GSBA 509  or GSBA 528 
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 535 Business-to-Business Marketing Management

    Units: 1.5, 3
    Terms Offered: FaSp
    Business-to-business marketing strategies (as opposed to consumer targeted marketing) including product management, pricing, market sizing, and other issues of importance for professional marketers.
    Prerequisite: GSBA 509  or GSBA 528  
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 536 Pricing Strategies

    Units: 3
    Terms Offered: Fa
    Introduction to the fundamentals of pricing and pricing strategy. Develop a conceptual framework and a set of analytical tools used to make sound pricing decisions.
    Registration Restriction: Online registration open only to graduate business and accounting students
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 543 Market Demand and Sales Forecasting

    Units: 3
    Terms Offered: FaSp
    New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods.
    Prerequisite: GSBA 509  or GSBA 528 
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 555 Marketing Channels

    Units: 1.5, 3
    Terms Offered: Sp
    Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
    Prerequisite: GSBA 509  or GSBA 528 
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 556 Internet Marketing

    Units: 3
    Terms Offered: FaSp
    All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, Website design.
    Prerequisite: GSBA 509  or GSBA 528 
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 560 Marketing Strategy

    Units: 3
    Terms Offered: FaSpSm
    Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
    Prerequisite: GSBA 509  or GSBA 528  and the former GSBA 509a
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 565 Global Marketing

    Units: 3
    Terms Offered: FaSp
    Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets.
    Prerequisite: GSBA 509  or GSBA 529 
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 566 Marketing Analytics

    Units: 3
    Terms Offered: FaSp
    Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions.
    Registration Restriction: Online registration open only to graduate accounting and business students
    Duplicates Credit in former DSO 566
    Instruction Mode: Lecture
    Grading Option: Letter

    Crosslisted as DSO 566
  

  • MKT 580 Fostering Creativity

    Units: 1.5, 3
    Terms Offered: Sp
    An exploration of skills and practices (e.g., getting out of one’s comfort zone, discovering one’s inner-critic) necessary to develop and cultivate one’s personal creativity.
    Registration Restriction: Online registration open only to graduate business and accounting students
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 585 Marketing Radical Innovation

    Units: 3
    Terms Offered: Fa
    Study and application of new technology to create new business models, products, and services in world economies. Group projects focused on practical applications of concepts.
    Prerequisite: GSBA 509  or GSBA 528 
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 586 Fashion, Luxury and Lifestyle Marketing

    Units: 3.0
    Terms Offered: FaSp
    Examination of marketing issues and challenges within a variety of business settings in the fashion, luxury goods and lifestyle sectors in the global marketplace.
    Prerequisite: GSBA 509  or GSBA 528  or the former GSBA 509a
    Registration Restriction: Open only to graduate students
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 589 CMO on Shareholder Value

    Units: 1.5
    Terms Offered: Fa
    Provide an understanding of the role of the Chief Marketing Officer (CMO) in a variety of industries and how he or she influences shareholder value.
    Prerequisite: GSBA 509  or GSBA 509A or GSBA 528  
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 590 Directed Research

    Units: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
    Terms Offered: FaSpSm
    Research leading to the master’s degree. Maximum units which may be applied to the degree to be determined by the department.
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MKT 592 Field Research in Marketing

    Units: 0.5, 1, 1.5, 2, 2.5, 3.0, 3.5, 4
    Max Units: 12
    Terms Offered: FaSpSm
    Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Graded CR/NC.
    Recommended Preparation: completion of required MBA, MAcc, MBT or MSMKT course work
    Registration Restriction: Open only to graduate students
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MKT 593 Independent Research in Marketing

    Units: 0.5, 1, 1.5, 2, 2.5, 3.0, 3.5, 4
    Max Units: 12.0
    Terms Offered: FaSpSm
    Independent research beyond normal course offerings. Proposal, research and written report/paper required.
    Registration Restriction: Open only to master students
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MKT 595 Internship in Marketing

    Units: 0.5, 1, 1.5, 2
    Max Units: 09
    Terms Offered: FaSpSm
    Supervised on-the-job business experience in the field of marketing. (Curricular Practical Training.) Graded CR/NC.
    Recommended Preparation: completion of required MBA, MAcc, MBT or MSMKT course work
    Registration Restriction: Open only to master accounting and business students
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MKT 596 Research Practicum in Marketing

    Units: 0.5, 1, 1.5, 2
    Max Units: 8.0
    Terms Offered: FaSpSm
    Hands-on practical experience working with a Marshall faculty member in the Marketing Department on an ongoing research project.
    Registration Restriction: Open only to master and doctoral students
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MKT 597 Consulting Project in Marketing

    Units: 0.5, 1, 1.5, 2, 2.5, 3, 3.5, 4, 4.5, 5
    Max Units: 12
    Terms Offered: FaSpSm
    Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Graded CR/NC
    Recommended Preparation: completion of required MBA, MAcc, MBT or MSMKT course work
    Registration Restriction: Open only to graduate students
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MKT 598 Special Topics

    Units: 1, 1.5, 2, 3
    Max Units: 09
    Terms Offered: FaSpSm
    Current trends, recent developments, and emerging topics in marketing. Graded CR/NC.
    Prerequisite: GSBA 509  or GSBA 528 
    Registration Restriction: Open only to graduate students
    Instruction Mode: Lecture
    Grading Option: Credit/No Credit

  

  • MKT 599 Special Topics

    Units: 1, 1.5, 2, 3
    Max Units: 9
    Terms Offered: FaSpSm
    Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
    Prerequisite: GSBA 509  or GSBA 528  
    Instruction Mode: Lecture
    Grading Option: Letter

  

  • MKT 613 Marketing Models in Consumer and Business-to-Business Markets

    Units: 3
    Terms Offered: Fa
    Modeling research on marketing with a focus on channel structure, franchising and sales force compensation, innovation and diffusion, inter-store composition, sales promotions, and market segmentation.
    Duplicates Credit in former MKT 605 and former MKT 613a.
    Instruction Mode: Lecture
    Grading Option: Letter

 

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