Courses of Instruction

USC Marshall School of Business

Courses

Library and Information Management

• •  LIM 503 Information Description, Organization, and Retrieval
• •  LIM 504 Research Methods in Library and Information Management
• •  LIM 510 Academic Librarianship
• •  LIM 511 Instructional Strategies for Information Professionals
• •  LIM 512 Instructional Technologies for Educators
• •  LIM 513 Multicultural Information Perspectives
• •  LIM 520 Library Information Systems Analysis and Design
• •  LIM 521 Database Management Systems for Information Professionals
• •  LIM 522 Metadata and Taxonomies
• •  LIM 523 Information Delivery in the Digital Environment
• •  LIM 530 Library Resource Management
• •  LIM 531 Global Perspectives in Librarianship
• •  LIM 532 The Social Context of Information
• •  LIM 533 Operations Research in Libraries
• •  LIM 534 Library Fundraising and Development
• •  LIM 535 Library Information Sources and Services
• •  LIM 536 Library Project Management
• •  LIM 537 Legal, Ethical and Strategic Fundamentals for Library Managers
• •  LIM 550 Information Behaviors, Ethics and Policy
• •  LIM 551 Advanced Research Methods in Library and Information Management
• •  LIM 552 Strategic Information and Competitive Analysis
• •  LIM 553 Corporate and Business Librarianship
• •  LIM 554 Science Librarianship
• •  LIM 555 Social Science Librarianship
• •  LIM 556 Health Sciences Librarianship
• •  LIM 557 Cinematic Arts Librarianship
• •  LIM 558 Art and Museum Librarianship
• •  LIM 559 Marketing and Communications Strategies for Libraries
• •  LIM 560 Rare Books and Manuscripts
• •  LIM 561 Library Program Development and Evaluation
• •  LIM 562 Library and Information Technology Management
• •  LIM 563 Partnerships and Collaborations in Libraries
• •  LIM 591 Research and Professional Applications
• •  LIM 593 Independent Research in Library and Information Management
• •  LIM 595 Internship in Library and Information Management
• •  LIM 598 Capstone in Library and Information Management
• •  LIM 599 Special Topics in Library and Information Management

Marketing

• •  MKT 385x Marketing of Creative Disruption and Innovation
• •  MKT 402 Introduction to Marketing Analytics
• •  MKT 405 Advertising and Promotion Management
• •  MKT 406 Practicum in Advertising and Promotion Design
• •  MKT 410 Professional Selling
• •  MKT 415 Sales Force Management
• •  MKT 425 Marketing in a Digital World
• •  MKT 430 Retail Management
• •  MKT 440 Marketing Analysis and Strategy
• •  MKT 445 New Product Development and Branding
• •  MKT 446L Practicum in New Product Development
• •  MKT 450 Consumer Behavior and Marketing
• •  MKT 461 Marketing Blockbuster Entertainment
• •  MKT 463 Pricing Strategies
• •  MKT 465 Global Marketing Management
• •  MKT 499 Special Topics
• •  MKT 512 Customer Insights and Analysis
• •  MKT 525 Consumer Behavior
• •  MKT 526 Advertising and Social Media: Strategy and Analytics
• •  MKT 528 Sales Management: The Art and Science of Sales
• •  MKT 530 New Product Development
• •  MKT 531 Services Marketing Strategy
• •  MKT 533 Branding Strategy
• •  MKT 534 Retail Strategy
• •  MKT 535 Business-to-Business Marketing Management
• •  MKT 536 Pricing Strategies
• •  MKT 543 Market Demand and Sales Forecasting
• •  MKT 546 Digital Marketing
• •  MKT 555 Marketing Channels
• •  MKT 556 Internet Marketing
• •  MKT 560 Marketing Strategy
• •  MKT 565 Global Marketing
• •  MKT 566 Marketing Analytics
• •  MKT 567 Marketing Metrics for Business Decisions
• •  MKT 580 Fostering Creativity
• •  MKT 585 Marketing Radical Innovation
• •  MKT 586 Fashion, Luxury and Lifestyle Marketing
• •  MKT 589 CMO on Shareholder Value
• •  MKT 590 Directed Research
• •  MKT 592 Field Research in Marketing
• •  MKT 593 Independent Research in Marketing
• •  MKT 595 Internship in Marketing
• •  MKT 596 Research Practicum in Marketing
• •  MKT 597 Consulting Project in Marketing
• •  MKT 598 Special Topics
• •  MKT 599 Special Topics
• •  MKT 613 Marketing Models in Consumer and Business-to-Business Markets
• •  MKT 614 Advanced Research Methods in Marketing
• •  MKT 615 Strategic and Marketing Mix Models
• •  MKT 616 Consumer Behavior Theory and Research
• •  MKT 618 Consumer Behavior and Decision Making
• •  MKT 620 Advanced Quantitative Models in Marketing
• •  MKT 621 Research Forum
• •  MKT 699 Special Topics

Management and Organization

• •  MOR 252 The Art of Case Analysis and Presentation
• •  MOR 331x Influence and Collaboration
• •  MOR 385gm Business, Government and Society
• •  MOR 421 Social and Ethical Issues in Business
• •  MOR 431 Interpersonal Competence and Development
• •  MOR 451 Mastering Decision Making
• •  MOR 461 Design of Effective Organizations
• •  MOR 462 Management Consulting
• •  MOR 463 Organization Change and Development

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